Privacy Policy - Intuifish Ltd

Last Updated: 30 June 2026

1. Introduction

Intuifish Ltd (“Intuifish”, “we”, “our” or “us”) is committed to protecting your privacy and handling your personal data fairly, lawfully and transparently.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal data when you:

visit our website;
purchase our Products or Services;
create an account with us;
use our Digital Services or connected Products;
contact us; or
otherwise interact with Intuifish Ltd.

This Privacy Policy applies to all personal data processed by Intuifish Ltd in connection with our Products, Digital Services, website and business activities.

Please read this Privacy Policy together with our Terms of Sale and Terms of Use and our Cookie Policy, which explain how our Products, Services and website operate.

Where the processing of your personal data is necessary to provide a Product or Digital Service, your continued use of that Product or Digital Service constitutes your acknowledgement of this Privacy Policy.

2. Who We Are

Intuifish Ltd is the data controller responsible for the personal data collected and processed in accordance with this Privacy Policy.

If you have any questions about this Privacy Policy, wish to exercise your data protection rights or have any concerns about how we process your personal data, please contact us using the details below:

Intuifish Ltd
Email: info@intuifish.com

We will endeavour to respond to all enquiries as promptly as reasonably practicable.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection. We would, however, appreciate the opportunity to address your concerns before you contact the ICO.

3. Personal Data We Collect

Depending on how you interact with Intuifish Ltd, we may collect and process the following categories of personal data:

Account Information

This may include:

your name;
postal address;
email address;
telephone number;
company, club or organisation name; and
account login details.

Order Information

This may include:

Products and Services purchased;
order history;
payment status;
delivery information;
warranty information; and
customer support records.

Please note that payment card details are processed securely by our payment service providers. Intuifish Ltd does not store your full payment card details.

Website Information

When you visit our website, we may automatically collect:

IP address;
browser type;
operating system;
pages visited;
referring website;
cookies and similar technologies; and
website usage statistics.

Further information can be found in our Cookie Policy.

Operational Data

Our connected Products and Digital Services may generate or store operational data, including dissolved oxygen readings, water temperature, other supported environmental measurements, timestamps, device status information, configuration settings, fishery management records and other information entered by authorised users.

This information is processed to provide the functionality of the relevant Product or Digital Service and is not generally considered personal data unless it can be linked to an identifiable individual.

Where Customers upload photographs or other personal data relating to third parties, they are responsible for ensuring they have the necessary permissions or lawful basis to do so..

4. How We Use Your Personal Data

Intuifish Ltd only processes personal data where it is necessary to operate our business, fulfil our contractual obligations or comply with legal requirements.

We may use your personal data to:

process and fulfil orders;
deliver Products and Services;
create and manage your customer account;
provide customer support and respond to enquiries;
administer warranties, repairs and returns;
communicate important information about your Products or Services;
process payments and issue invoices;
comply with legal and regulatory obligations;
improve our website, Products and Services; and
protect the security and integrity of our website and Digital Services.

Operational data generated by connected Products, such as dissolved oxygen readings, water temperature and other environmental measurements, is processed to provide the functionality of the relevant Product or Digital Service. Such information is not generally processed as personal data unless it is linked to an identifiable individual.

5. Lawful Basis for Processing

Intuifish Ltd processes personal data only where we have a lawful basis to do so under UK data protection legislation.

Depending on the circumstances, we may process your personal data because:

it is necessary to perform a contract with you, such as supplying Products or Services, processing orders or providing customer support;
it is necessary to comply with a legal obligation, including accounting, taxation and warranty record-keeping requirements;
it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms, such as improving our Products and Services, preventing fraud, maintaining the security of our website and responding to customer enquiries; or
you have provided your consent, for example where you choose to receive marketing communications. You may withdraw your consent at any time.

Where we rely on consent, withdrawing your consent will not affect the lawfulness of any processing carried out before it was withdrawn.

6. Sharing Your Personal Data

Intuifish Ltd does not sell your personal data to third parties.

We may share your personal data with trusted third-party service providers where necessary to operate our business and provide our Products or Services. These include:

WooCommerce – which we use to manage our online store, customer accounts and order processing.
Stripe – which securely processes online payments. Intuifish Ltd does not store your full payment card details.
Royal Mail Click & Drop – which we use to prepare and manage the delivery of Products.
Website hosting, IT service providers and technical support providers where necessary to maintain the operation and security of our website and Digital Services.
Professional advisers, including accountants, legal advisers and insurers, where necessary for the operation of our business.
Regulatory authorities, law enforcement agencies or other organisations where disclosure is required or permitted by law.

We require all third parties processing personal data on our behalf to protect it appropriately, process it only for the purposes for which it was provided and comply with applicable data protection legislation.

We will only disclose your personal data where we have a lawful basis for doing so.

7. International Transfers

Where your personal data is transferred outside the United Kingdom, Intuifish Ltd will take reasonable steps to ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection legislation.

Such safeguards may include the use of adequacy regulations, approved contractual clauses or other lawful transfer mechanisms.

Where possible, we seek to use service providers that process personal data within the United Kingdom or countries recognised as providing an adequate level of data protection.

8. Data Retention

Intuifish Ltd retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, including providing our Products and Services, complying with legal obligations, resolving disputes and enforcing our agreements.

In general:

Customer account information is retained for as long as the account remains active and for a reasonable period afterwards where necessary for legitimate business purposes or legal obligations.
Order, invoice and transaction records are retained for the period required by applicable accounting and tax legislation.
Warranty and customer support records are retained for as long as reasonably necessary to administer warranties, provide support and maintain service history.
Correspondence and enquiries may be retained where necessary to respond to enquiries, improve our Products and Services or establish, exercise or defend legal claims.

Where personal data is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our data retention procedures.

9. Data Security

Intuifish Ltd takes the security of your personal data seriously and implements reasonable technical and organisational measures to protect it against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include:

secure user authentication and password protection;
encrypted connections where appropriate;
restricted access to personal data;
regular software and security updates;
secure backup procedures; and
monitoring and maintenance of our systems to help protect against unauthorised access.

Whilst we take reasonable steps to protect your personal data, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Customers should also take reasonable steps to protect their own account credentials, passwords and devices.

10. Your Rights

Under applicable data protection legislation, you may have the right to:

request access to the personal data we hold about you;
request that inaccurate or incomplete personal data is corrected;
request that your personal data is erased where there is no lawful reason for us to continue processing it;
request that we restrict the processing of your personal data in certain circumstances;
object to the processing of your personal data where we rely on legitimate interests;
request a copy of your personal data in a portable format where applicable; and
withdraw your consent at any time where we rely on your consent to process your personal data.

Please note that some of these rights are subject to legal exceptions and may not apply in every circumstance.

To exercise any of your rights, please contact us using the details provided in this Privacy Policy. We may need to verify your identity before responding to your request.

11. Changes to this Privacy Policy

Intuifish Ltd may update this Privacy Policy from time to time to reflect changes to our Products, Digital Services, legal obligations or business practices.

The latest version of this Privacy Policy will always be published on our website and will include the date it was last updated.

We encourage you to review this Privacy Policy periodically to ensure you remain informed about how we collect, use and protect your personal data.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights or have any concerns about how Intuifish Ltd processes your personal data, please contact us:

Intuifish Ltd
Email: info@intuifish.com

We will endeavour to respond to all enquiries as promptly as reasonably practicable.